VISAYA
VISAYA is an innovative company that launched four products. These new machines use digital imaging to detect corrosivity and contamination levels in elements such as copper, rust, silver and foam. VISAYA wanted to produce brochures for each instrument that can be used within the industry to potential and existing customers. The task at hand was to highlight each of the instruments and their breakthrough technology, and being mindful of other information that is vital to client.
From the start, VISAYA wanted brochures that would stand out, but also would relate to each other as the instruments do. We set out to create the brochures with the company’s branding to maintain consistency among the four brochures while keeping in mind the differences between the machines and adapting the templates to illustrate their individual features.
As a new company, VISAYA also required a logo and branding to develop its identity. They wanted a clean logo that illustrates its innovative technology used in its instruments, digital imaging. After consulting with them and determining their needs, we began working on the logo and the end result was a digital lens which mirrors the camera used in the instruments.
Other projects have included digital and print ads that were used in the launch of the instruments. Working on the different projects with VISAYA led me to research the process of analyzing elements which is quite interesting. The projects were engaging and allowed me to use different set of skills ranging from logo creation, to print design.
