Ayalytical Instruments
Ayalytical Instruments is a petroleum analyzer company that brings together high caliber instrumentation from top global manufacturers. There have been many projects with Ayalytical Instruments ranging from print to web design and development. It is important to understand the needs and goals of Ayalytical Instruments for each project. As an active vendor in tradeshows, Ayalytical instruments needs marketing materials, that sometimes come in the form of free standing banners. The task is to balance the features of the instruments, along with the services of the company.
To stand out among its competitor’s Ayalytical needed to refresh it’s branding. We worked together to understand what the goals for the company’s new look are. We started by modernizing the company’s logo. The end result was a new logo with a modern design. We updated the font to give the logo a cleaner look. The task in this project was to understand Ayalytical’s need to modernize its look without alienating it current clients.
Along with the new logo, we also refreshed the company’s color palette. Again, we updated the colors enough to modernize the branding and maintain the company recognizable with it’s current customers.
With it’s new look, the next step was to update the company’s website. Keeping in mind the new branding, I design the site’s navigation bar and worked with the developer in order to update the website. We later designed and updated homepage. After designing the page, I collaborated with the developer to update the site per Ayalytical Instruments’ vision. Along with the homepage I also designed the company’s about page along with another page. I assisted in coding these pages in order to update the pages.
